LG Earth Day

Project Overview

For Earth Day 2024, LG Electronics launched the “Life’s Good Pollinator Garden”, making history as Bergen County’s first corporate pollinator garden and earning National Wildlife Federation (NWF) Certified Wildlife Habitat® status. This initiative reinforced LG’s leadership in corporate sustainability by integrating native plant biodiversity into its Englewood Cliffs headquarters and educating internal stakeholders on the vital role of pollinator pathways.As Associate Director, Creative Strategy, I led the strategic vision, messaging, and stakeholder engagement for the activation, ensuring alignment with LG’s sustainability commitments while crafting a compelling narrative that positioned the Life’s Good Pollinator Garden as a flagship corporate biodiversity initiative.

Strategy & Execution

  • Corporate Sustainability Leadership: Positioned LG as one of the first corporations to meet the NWF’s rigorous native plant standards, demonstrating a commitment to ecological restoration and sustainable land management.

  • Internal Stakeholder Education: Conducted presentations and informational sessions to help employees and leadership understand the significance of pollinator gardens, biodiversity, and LG’s role in environmental stewardship.

  • Community & Employee Engagement: Hosted an Earth Day Fair at LG’s Englewood Cliffs campus, where employees learned firsthand about native plants, ecological balance, and how corporate campuses can play a role in biodiversity conservation.

  • Long-Term Ecological Impact: Designed the garden to serve as a permanent ecological asset, ensuring ongoing habitat support for pollinators and setting a precedent for corporate environmental responsibility.

  • PR & Thought Leadership: Highlighted LG’s certification and first-mover status in the press, reinforcing the company’s sustainability leadership in the corporate sector.

Results & Impact

  • Became Bergen County’s first corporate pollinator garden, setting a new sustainability standard for businesses in the region.

  • Achieved NWF Certified Wildlife Habitat® status, making LG one of the first corporations to meet stringent biodiversity and native plant requirements.

  • Educated internal stakeholders, fostering a corporate culture that prioritizes sustainability and environmental impact beyond Earth Day.

  • Established LG as a model for corporate biodiversity initiatives, encouraging other businesses to integrate ecological restoration into their operations.

  • Created a lasting environmental asset, ensuring LG’s headquarters continues to support native species, pollinators, and sustainable landscaping best practices.

Key Takeaways

  • Corporate campuses can drive biodiversity restoration: LG’s initiative demonstrates how businesses can transform unused spaces into ecological assets.

  • Education fosters long-term impact: Teaching internal stakeholders about the importance of pollinators ensures sustained commitment beyond one-time activations.

  • Achieving third-party certifications adds credibility: Earning NWF’s Certified Wildlife Habitat® statuspositioned LG as a corporate leader in ecological responsibility.

  • Sustainability leadership requires action: Being the first corporate pollinator garden in Bergen County sets a benchmark for corporate engagement in environmental conservation.