Case Studies
LG CAC / HVAC REBRAND
Transforming LG’s B2B HVAC Presence with a Strategic Rebrand
Key Impact: Strengthened industry credibility, increased dealer engagement, optimized marketing strategy for long-term lead generation
Summary: LG’s Commercial Air Conditioning (CAC) and HVAC division needed a brand refresh to differentiate itself from competitors and strengthen Pro Dealer engagement. Through extensive research, facilitation, messaging development, and a content-first approach, we created “LG Means Business” — a brand platform reinforcing LG’s leadership in HVAC solutions.
New brand identity & messaging framework
Optimized digital engagement via dealer portals & CRM strategy
Trade events & marketing strategy to boost industry credibility.
LG Studio rebrand
Elevating LG’s Luxury Appliance Line with a High-Impact Redesign
Key Stats: CTR increased 17% ➡️ 49% (+188%), Engagement Rate improved 29% ➡️ 81% (+179%), and Bounce Rate dropped 78% ➡️ 20% (-74%).
Summary: LG STUDIO is LG’s premium kitchen appliance line, and it needed a digital experience that matched its new high-end positioning. Expanding on the new theme of “Let Your Vibe Shine” and building out the full brand story, we designed the LG STUDIO page with a content-first approach, blending aspirational storytelling with seamless UX to engage design-conscious consumers and drive conversions.
Luxury-focused brand, content, and comms strategy aligning with premium focus
UX enhancements improving navigation and user engagement
Conversion-optimized CTA placements increasing interaction rates
LG EARTH DAY
Positioning LG as a Corporate Leader in Biodiversity & Sustainability
Key Impact: Established Bergen County’s first corporate pollinator garden, achieved NWF Certified Wildlife Habitat® status, educated internal stakeholders on the role of biodiversity in corporate sustainability, and set a new benchmark for corporate ecological responsibility.
Summary: As part of Earth Day 2024, LG launched the Life’s Good Pollinator Garden at its Englewood Cliffs headquarters, reinforcing the company’s sustainability mission with a permanent ecological asset. The initiative aligned with LG’s broader ESG commitments, educating employees and leadership on the importance of native plants and pollinators while setting a new corporate standard for biodiversity initiatives.
First corporate pollinator garden in Bergen County, driving regional sustainability leadership
NWF Certified Wildlife Habitat® recognition, reinforcing LG’s credibility in ecological conservation
Employee education fostering long-term commitment to sustainability within LG
A lasting environmental investment ensuring continuous support for biodiversity and native species
LG Xboom by will.i.am
Amplifying LG’s Audio Innovation Through Cultural Influence
Key Impact: Increased brand engagement, strengthened LG’s credibility in premium audio, expanded digital reach through influencer marketing
Summary: To position LG XBOOM as the go-to premium speaker, we partnered with will.i.am to create a high-energy campaign blending music culture with LG innovation which launched at CES 2025. This included a dedicated landing page leading up to CES as a “watch this space” which included Boom Boom Pow by the Black Eyed Peas, interactive content, and multi-platform amplification.
Celebrity-driven campaign elevating brand awareness
Cross-channel marketing boosting product visibility
High-engagement storytelling aligning with music culture
LG Home electrification
Positioning LG as a Leader in Sustainable Home Solutions
Key Impact: Increased user interaction, improved organic search visibility, stronger consumer education on sustainability initiatives.
Summary: Sustainability is the future, and LG needed a homepage content and comms strategy that not only showcased its energy-efficient solutions but also educated consumers on electrification. This initiative combined storytelling, SEO, and digital engagement strategies to position LG as a leader in sustainable home innovation.
Compelling sustainability storytelling driving user engagement
SEO-led approach increasing organic traffic and conversions
Strategic UX guiding users toward energy-efficient product discover
lg webos microsite
Bringing LG’s Smart TV Ecosystem to Life Through Digital Storytelling
Key Impact: Increased product engagement, improved organic search traffic, strengthened webOS brand positioning.
Summary: The webOS microsite was designed to elevate LG’s smart TV ecosystem, blending interactive storytelling with UX excellence. By crafting a dynamic content experience, we educated users while driving deeper exploration of webOS-powered products.
SEO-driven content strategy maximizing discoverability.
Comms strategy to answer the audience’s question of “why should I care?”
Interactive storytelling enhancing user engagement
Strategic CTAs guiding users from awareness to purchase
