LG webOS Microsite
Project Overview
The LG webOS microsite was developed to showcase LG’s innovative smart TV platform, highlighting its intuitive interface, extensive content offerings, and advanced features. The goal was to educate consumers, enhance LG’s authority in the smart TV space, and drive engagement with webOS-powered products.
Strategy & Execution
Developed an engaging, narrative-driven approach to explain webOS’s benefits, including AI-powered recommendations, seamless navigation, and app integration.
In partnership with the DX team, structured the microsite with clear, digestible sections that guided users through core features and functionalities and created interactive elements that allowed users to explore webOS’s capabilities in a hands-on way.
Implemented SEO best practices to enhance discoverability and attract high-intent users.
Strategically placed CTAs to encourage product exploration and purchase consideration.
Results & Impact
Strengthened consumer understanding of webOS’s value proposition through clear and engaging content.
Increased time on page and interaction rates by leveraging interactive and visually engaging elements.
Enhanced organic search visibility, driving a steady flow of inbound traffic to the microsite.
Improved conversion potential by guiding users toward product discovery and deeper brand interaction.
Established a scalable framework for future technology-focused microsites within LG’s digital ecosystem.
Key Takeaways
A well-structured microsite can serve as both an educational hub and a driver of product consideration.
Engaging, interactive content enhances user experience and increases time spent on the site.
SEO-driven content strategies are essential for long-term discoverability and sustained engagement.
Thoughtful UX design and strategic CTA placement create a seamless journey from education to conversion.