Case Study Index
LG audio experience
Developed an immersive content strategy to highlight LG’s premium sound technology and elevate brand engagement.
LG Buying Guides (Refrigerator, 4-Door French Door REF, TV)
Simplified the consumer journey with SEO-driven, research-backed guides that help users make informed purchasing decisions.
LG CAC/HVAC REbrand
Developed a compelling brand narrative and sales strategy to position LG as a leader in the commercial HVAC space.
Charity Navigator
Revitalized a legacy nonprofit’s brand through digital strategy, SEO, and audience engagement.
LG Conversational AI Strategy
Defined LG’s AI-powered chatbot with a brand-first content and communications strategy.
LG Discover Pages (Cooking & Laundry)
Created immersive content experiences that educate and inspire consumers to explore LG’s innovative home appliance solutions.
LG EArth day 2024 activation
Launched Bergen County’s first corporate pollinator garden, reinforcing LG’s sustainability leadership and NWF certification.
LG Energy Storage Systems
Positioned LG as a leader in sustainable energy with a content-driven strategy that educates consumers and drives engagement.
LG Home electrification
Positioned LG as a sustainability leader with a brand-first approach to consumer education and engagement.
LG Reward Points Program (MyLG Rewards)
Designed a loyalty-driven content strategy to increase customer engagement, retention, and brand affinity.
Scholastic Education Solutions repositioning
Developed a unified brand narrative and sales messaging framework to drive market differentiation.
LG STUDIO REBRAND
Elevated LG’s luxury appliance line with a high-impact content and UX redesign, driving engagement and conversions.
LG WEBOS MiCROSITE
Crafted an interactive digital experience to showcase LG’s smart TV ecosystem and enhance brand storytelling.
LG Xboom by will.i.am
Blended music culture with product innovation to amplify LG’s premium audio lineup through influencer marketing.