Case Study Index

 

LG audio experience

Developed an immersive content strategy to highlight LG’s premium sound technology and elevate brand engagement.

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LG Buying Guides (Refrigerator, 4-Door French Door REF, TV)

Simplified the consumer journey with SEO-driven, research-backed guides that help users make informed purchasing decisions.

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LG CAC/HVAC REbrand

Developed a compelling brand narrative and sales strategy to position LG as a leader in the commercial HVAC space.

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Charity Navigator

Revitalized a legacy nonprofit’s brand through digital strategy, SEO, and audience engagement.

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LG Conversational AI Strategy

Defined LG’s AI-powered chatbot with a brand-first content and communications strategy.

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LG Discover Pages (Cooking & Laundry)

Created immersive content experiences that educate and inspire consumers to explore LG’s innovative home appliance solutions.

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LG EArth day 2024 activation

Launched Bergen County’s first corporate pollinator garden, reinforcing LG’s sustainability leadership and NWF certification.

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LG Energy Storage Systems

Positioned LG as a leader in sustainable energy with a content-driven strategy that educates consumers and drives engagement.

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LG Home electrification

Positioned LG as a sustainability leader with a brand-first approach to consumer education and engagement.

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LG Reward Points Program (MyLG Rewards)

Designed a loyalty-driven content strategy to increase customer engagement, retention, and brand affinity.

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Scholastic Education Solutions repositioning

Developed a unified brand narrative and sales messaging framework to drive market differentiation.

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LG STUDIO REBRAND

Elevated LG’s luxury appliance line with a high-impact content and UX redesign, driving engagement and conversions.

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LG WEBOS MiCROSITE

Crafted an interactive digital experience to showcase LG’s smart TV ecosystem and enhance brand storytelling.

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LG Xboom by will.i.am

Blended music culture with product innovation to amplify LG’s premium audio lineup through influencer marketing.

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