LG Energy Storage Systems (ESS)

Project Overview

The LG ESS (Energy Storage Systems) Landing Page was developed to educate consumers and businesses on LG’s innovative energy storage solutions. The goal was to position LG as a leader in sustainable energy, drive awareness of ESS benefits, and create a seamless digital experience that encouraged deeper engagement and lead generation.

Strategy & Execution

As Associate Director of Creative Strategy, I played a key role in shaping the landing page’s content and UX strategy to ensure clarity, engagement, and conversion optimization. Key initiatives included:

  • Developing clear, informative content that explained the benefits of energy storage, including energy independence, cost savings, and sustainability.

  • Structuring the page to cater to both residential and commercial audiences, addressing distinct pain points and solutions.

  • Partnered with the DX team to design an intuitive layout that guided users through key information while keeping engagement high.

  • Integrating SEO best practices to improve organic discoverability and drive targeted traffic.

  • Strategically placing CTAs to encourage users to explore product specifications, contact sales, or sign up for updates.

Results & Impact

The LG ESS Landing Page successfully positioned LG as a trusted resource in the energy storage space while driving stronger user engagement:

  • Strengthened LG’s authority in sustainable energy solutions by delivering a clear and informative digital experience.

  • Increased audience engagement by providing accessible and compelling educational content.

  • Improved lead generation by guiding users toward actionable next steps through well-placed CTAs.

  • Enhanced organic visibility through SEO-optimized content that attracted high-intent users.

  • Established a scalable framework for future sustainability-focused digital experiences.

Key Takeaways

  • Clear, educational content helps demystify complex technology and builds consumer trust.

  • Thoughtful UX and CTA placement drive deeper engagement and lead generation.

  • SEO-driven content ensures sustained organic visibility and long-term impact.

  • A well-structured landing page can serve as both an educational hub and a conversion driver.

This project exemplifies the power of combining educational storytelling, strategic UX, and SEO optimization to create a high-performing digital experience that drives brand credibility and business growth.